Agenda item

Verbal update

The Partnership received a verbal update from Laura Wileman, Communications Team Media & Campaigns Manager, in relation to the Communications Plan regarding the Performance Reward Grant Funding and youth violence. The Partnership were advised that the Communications Team were working on three campaigns:

• Burglary campaign;
• Youth violence campaign aimed at young people; and
• Youth violence campaign aimed at parents and the community

Overall the campaigns were to showcase what the Community Safety Partnership were doing to rebuild trust within the community, to ensure residents felt safe, and to help reduce youth violence.

The Partnership were informed that the Burglary campaign had almost finished. It was noted that information had been published online which showed residents how to avoid being a victim of burglary. The online information would be circulated afterwards to the Partnership by the Communications Team (Action: Laura Wileman). A minimum of 100,000 people had viewed the information, and it could increase to 185,000 people by the end of the campaign. Although there had been some parts of the Borough that showed more interest in the campaign, it was noted that the interest in the campaign was roughly evenly spread across the Borough. It was mentioned that the Communication Team would have the full results of the campaign soon, which would then be circulated to the Partnership (Action: Laura Wileman).

The aim of the campaign for young people was to capture the attention of young people and for them to be directed to opportunities and services that were on offer in the Borough.  The Communications Team got twenty young people from around the Borough who wanted to be involved in the campaign, such as being in the video or doing behind the scenes role with the production company. It was noted that the young people provided many ideas for the campaign, however the young people concluded that the campaign should be hard hitting and they wanted the opportunities offered to be realistic, for example would the directed business give the young people the same shot as everybody else. There were currently two production companies which the Communications Team would get to speak to the young people in the next couple of weeks to ensure everyone worked together. The Partnership were informed that the final part of the campaign was focused on talking to parents. This part of the campaign involved fact packs in schools that parents could pick up anonymously; graphics on social media, such as Facebook; and outdoor advertising. It was also noted that the Metropolitan Police had a number of campaigns and pilots in Haringey that the Communications Team were working on.

The following was noted in response to the discussion of this update:

1. The Partnership were informed that the Community Safety Partnership logo had gone out to primary and secondary schools to design. The Communications Team would provide the Partnership an update on the Community Safety Partnership logo after the design deadline, which would be in a week and a half (Action: Laura Wileman).
2. Responding to a question on monitoring the impact of the campaign, the Communications Team Media & Campaigns Manager mentioned that the Exodus project received national news coverage, and it was hoped that more people would be directed to the Council services on offer and to local provisions, such as the Haringey Community Gold project. It was further noted that the Team had an indication on the current level of youth confidence in police and they would follow that up after a year to measure youth confidence in police. Additionally, as a way in analysing impact of the campaign, the AD for Stronger Communities suggested taking a snapshot of burglary rates before the campaign and another snapshot of burglary rates after the campaign. The Partnership agreed on this form on analysis (Action: Eubert Malcolm & Sandeep Broca). 

RESOLVED

That the verbal update was noted.