FORTHCOMING EVENTS
To receive the report of the Managing Director, Alexandra Palace Trading Limited (APTL) advising the Advisory Committee on forthcoming events to the end of the financial year.
Minutes:
The Committee received the report advising of forthcoming events to the end of the financial year, presented by Ms Rebecca Kane, Managing Director, Alexandra Palace Trading Limited (APTL).
Ms Kane highlighted the success of the business strategy of APTL in provisionally securing 10 concert events for 2010/11 (compared to 2 concerts held at the Palace last year). 2 of the concerts would run through the night, 1 would end at 1am and the others would end at the usual finish time (11pm). APTL hoped to secure 80% of this business.
Ms Kane drew the Committee’s attention to the Family Picnic event (6000 attendees) for which the Park had been chosen as flagship site, the Indian Festival (which Ms Kane hoped to host at the Palace for the second year) and the World Cup and Fireworks events which were all in progress. New exhibitions scheduled to be held at the Palace included the Indian Property Exhibition, the In Wedding Exhibition and the Dolls Exhibition which replaced the one lost exhibition in 2009/10.
Ms Kane updated members on plans for a Temporary Ice-Skating Rink, which would be installed whilst work continued on the permanent ice-rink. It was noted that it was not possible to erect the marquee at the original Pavilion site therefore the temporary ice-rink would be installed in the Great Hall to ensure loyal customers continued to visit during the summer. The Great Carnival Splash event would be held in the Great Hall (21st & 22nd August) but have welcomed the addition of an ice-rink to their event.
Resident Association representatives suggested more advertising for events could be conducted by APTL. In response, Ms Kane explained that the main channels of advertising were the Palace website ( www.alexandrapalace.co.uk ) and the “What’s On” leaflets, there was also a Facebook page for the ice-rink, advertising on radio stations for the World Cup events at the Palace (where television stations and journalists would be broadcasting from) as well as posters on site and articles in the Evening Standard and Haringey People. Ms Kane highlighted that events promoters were responsible for promoting their events, although the Palace did what it could with the available advertising budget to support events on site.
Resident Association representatives were encouraged to circulate information about events to their members.
RESOLVED that the report be noted.