Better Haringey Outdoor Advertising Campaign
This report will be sent to follow.
Minutes:
The Board received a report that provided an overview of the Better Haringey Outdoor Advertising Campaign and its objectives.
It was noted that the campaign formed part of the GBS Communication Plan and would included advertising and promotional events, provision of information and encouraging local residents to take up relevant services and changes in lifestyle.
The campaign would focus on the flowing themes:
In response to a query the Board was advised that the campaign was not limited to specific areas within the Borough. However, it was acknowledged that it may more sophisticated targeting of areas may be required to address certain issues as effectively as possible.
It was noted that there were often issues affecting partners such as the increase in the number of patients seen by hospitals during the winter months that could be addressed by a join up approach if more information was circulated on affordable warmth in the Autumn. There was agreement that targeting particular areas or groups of people may be beneficial.
It was suggested that information should be provided next to shoots used to dispose of waste in flats advising residents of where the nearest recycling facilities were and the types of waste that could be taken to these points.
RESOLVED: