Issue - meetings

The Board considered a report that set out initial proposals in relation to the establishment of a Communications Protocol for the HSP.

It was noted an HSP Communication Network had been established in order to drive forward the Strategy.

The Board was advised that three types of communication had been identified:

Corporate Communications –this included internal communications, senior stakeholders such as Government departments, regulators and local community leaders.

Service Communications –this would focus on service users and promoting access to services and improving awareness of the outcomes achieved by the Partnership.

Social Marketing –communication in this area would be based around achieving behavioural change that would support targets included within the LAA.

It was noted that there was a focus upon perception based indicators within the new LA. Therefore ensuring that the Partnership had a robust Communication Protocol in place was vital.

The Board discussed the proposals set out and it was noted that there was nothing included within the report that indicated whether the HSP should have a corporate identity. There was agreement that the HSP should not be given a high profile corporate identity as this would cause confusion and detract from its objectives.

RESOLVED:

1. That the HSP Communications Network should develop a Communications and Consultation Strategy and that there should be discussion with individual Thematic Board Chairs in relation to this.

2. That the Strategy should be brought back to a future meeting of the Board for approval.

3. That the Strategy should include reference to any additional resources required to deliver it.